What You Should Be Doing For Your Business

Strategic Directions, an Australian Marketing consultant company, performed a study on what kind of promotional product was the most effective for the money invested.

Promotional Pens were the absolute winner in the way of a profoundly effective promotional product. Companies, no matter what size, are constantly trying to get a low cost but highly perceived value promotional item to give to customers and potential customers.
Companies were looking for something a bright idea that would gain their brand's awareness, gift to loyal customers, and having company logos and contact information constantly within hand's reach for customers and potential customers; this is where promotional pens beat out all promotional items.
If you are under a strict budget and made an allotment of thousands of promotional products, you may be thinking to allocate only about one dollar per item to be within budget range.
The outcome of customer questionnaires perceived the promotional pen as being the inexpensive and advertising effective promotional article on the market.


Promotional pens come in an assortment of many fashions, depending on what you rather have on the pen. Promotional pens come in a variety of different pens from a basic push top pen with an establishment's name and logo on it to a deluxe metal twist base pen with an embedded logo and company contact information. Promotional pens prices vary between 20 cents per pen to 10 dollars per pen, and this is dependent upon what type of client you are and the industry you are in. .Without a doubt, the 20 cent pen is less costly looking than a 10 dollar one. One vital point was discovered in the study, and that was no matter what the price of the pen, it had to perform properly. What this means is that the pen, no matter what the price, has to function without ink lines going in and out when writing, and push down top and twist base pens must have the nib descend every time, i.e. function properly. The favored ink nib size is the medium point and not the fine point, as most would think.
One other point about the nib is that it has to roll correctly.
If the pen does not work well, then the point of the promotional item loses its value completely, since it will be thought of as cheap and worthless to customers and potential customers- going against what you want to accomplish.

The space available for branding on the promotional article was also thought of as a crucial point. There are some exclusive kinds of promotional pens that provide the opportunity to give far more company details than the regular printed pens do. One such pen is called the Brochure Pen and has a fully coloured printed brochure coming from the barrel of the pen.

The brochure is 200mm long, which makes it able to contain quite a bit promotional information about your company.
This unique pen is proving to be the one of choice, as it gives marketing departments with the ability to gift their customers and potential customers more company information and for only one dollar per pen. Two particular groups have opted for the brochure pen quite more often, and these are charities and community awareness groups.


Although we are in a digital high technology age, the study proved customers still saw value in getting a high quality promotional pen as a gift and that the "useful life" of a pen was still substantially longer than just about any other type of promotional gift.